Job Description
Job Description: We are a B2B professional services startup targeting professional services, e-Commerce and software companies with annual revenues between $50M and $150M. We are seeking an experienced marketing expert or agency to design and execute comprehensive marketing strategies that minimize the time to our first client acquisition. This role will involve pre-launch planning, business launch activities, and ongoing marketing initiatives to ensure rapid and sustained growth.
Scope of Work 1. Strategic Planning - Quick-Start Marketing Plan : Develop a tactical plan with immediate steps to secure our first clients.
2. Business Launch Marketing: Fast-Track Client Acquisition - Website Optimization : Create or enhance our website for lead generation, ensuring it is SEO-friendly and optimized for conversions.
- Landing Pages : Develop high-converting landing pages tailored to specific services and target audiences.
- Content Marketing : Create and disseminate impactful content (blogs, whitepapers, case studies) that resonate with target clients' needs.
- Email Marketing Campaigns : Design and implement targeted email campaigns to nurture leads and drive conversions.
- Paid Advertising : Set up and manage PPC campaigns (e.g., Google Ads, LinkedIn Ads) for immediate lead generation.
- Social Media Marketing : Develop and execute strategic campaigns on platforms like LinkedIn to engage decision-makers and promote services.
- Webinars and Virtual Events : Plan and promote webinars or virtual events to demonstrate expertise and attract potential clients.
- Sales Enablement : Produce sales collateral (brochures, presentations, one-pagers) to assist the sales team in converting leads.
3. Ongoing Marketing Activities: Sustained Growth and Lead Nurturing - Lead Generation and Management : Maintain a steady pipeline through ongoing lead generation efforts.
- Content Updates : Regularly refresh content to keep audiences informed and engaged.
- SEO and SEM Optimization : Continuously optimize SEO and SEM strategies to boost visibility and drive organic traffic.
- Analytics and Reporting : Track KPIs, assess marketing performance, and provide actionable insights with regular reports.
- Campaign Optimization : Adjust campaigns based on performance data for maximum ROI.
- CRM Integration : Implement and manage CRM systems (e.g., HubSpot, Salesforce) to streamline lead tracking and nurturing.
Deliverables - Tactical Marketing Plan with immediate action steps
- Optimized website and high-converting landing pages
- Content assets (blogs, whitepapers, case studies)
- Set up and execution of email marketing campaigns
- Managed paid advertising campaigns (setup, management, reporting)
- Social media strategy and content
- Webinars/virtual event planning and execution
- Sales collateral creation
- Monthly marketing performance reports
- CRM setup and lead management
Timeline - Project Kickoff : Within 1 month
- Pre-launch Completion : 1-2 months
- Business Launch Marketing : December, January, February
- Ongoing Marketing Activities : Continuous with monthly evaluations
Budget We are seeking proposals with fixed fee structures or fixed monthly retainer arrangements to ensure budget predictability. Please include:
- Fixed Fee Proposal : Total cost for the entire project or specific milestones.
- Fixed Monthly Fee Proposal : Monthly rate for ongoing marketing services.
Specify your preferred payment structure within your proposal. Leaving this out will automatically reject your application.
Required Skills and Expertise - B2B Marketing Experience : Proven track record in B2B marketing, especially in professional services, E-Commerce and software sectors.
- Rapid Implementation Skills : Ability to design and implement marketing plans swiftly for quick client acquisition.
- Digital Marketing Expertise : Strong proficiency in SEO, SEM, PPC, email marketing, social media, and content marketing.
- Lead Generation Proficiency : Solid experience in lead generation and management for driving conversions.
We look forward to your proposal and the opportunity to partner in propelling our growth from the outset.
Required Skills: •Content Marketing
•HubSpot
•Event Planning
•Brochures
•Steps
•Email Marketing
•Milestones
•Structures
•Lead Generation
•Social Media Marketing
•E-commerce
•Deliverables
•Advertising
•Campaigns
•Optimization
•LinkedIn
•Analytics
•Digital Marketing
•Strategic Planning
•Integration
•Strategy
•Presentations
•Social Media
•Email
•Software
•Planning
•Design
•Marketing
•Business
•Sales
•Management ValuedHR Business Services LLC
Job Tags
Immediate start, Remote job,