Job Description
Company Description : (MALIN+GOETZ) is a fast-growing, founder-based gender-neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, London and Hong Kong; along with an expanding presence online through Additionally, the brand is listed internationally with 600+ high-end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford and Sephora; and amenity partners that include 5* hotels, spas and concept gyms. Our company champions three values: humanity, empathy + fight, and these values are embedded into everything we do. We foster employees to represent these values in all aspects of their work.
Position Summary : We’re looking for a creative and passionate social media expert with a passion for beauty, a talent for storytelling and a knack for creating engaging content to join our Brand Marketing team.
The Social Media + Communications Manager will play a key role alongside the Sr. Manager of Global Brand Marketing + Social Communications in driving and executing the global social media communication + growth strategy inclusive of UGC management, paid and organic influencers and brand ambassadors.
You will be responsible for how the brand and its relevant campaigns are expressed through organic social by way of branded content, paid and organic influencers ranging from macro to nano.
You are a proactive self-starter and problem solver who thrives in a fast-paced environment, works well under pressure and is as interested in storytelling and creating content as you are in analytics
. You are knowledgeable and passionate about the industry and have your finger on the pulse of who is leading and changing the conversation in the industry. A sense of humor is also a plus.
Essential Duties and Responsibilities : To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Social Media: - Drive and execute global strategy for social media across all channels.
- Ideate, shoot, and edit socially native content to tell our brand stories and grow our social presence.
- Track social trends and present relevant learnings to team (TikTok, YouTube, Instagram, etc.).
- Craft & edit copy in the brand’s relevant tone of voice for all social channels working closely with the brand marketing team.
- Prepare social launch plans for all new product launches, as well as supporting core business.
- Manage all social handles daily, including posting, engaging + responding to all activity.
- Continuously investigate ways to grow followers + engagement levels.
- Lead monthly social reporting, presenting key learnings to team.
- Present monthly social cadence calendars to leadership.
- Be an active contributor in brainstorms and define how each new launch + related campaigns can come to life through the lens of social.
- Continuously stay abreast of competition and share trends as needed.
Influencers: - Develop + nurture relationships with key industry experts, influentials and tastemakers and to help keep (MALIN+GOETZ) top of mind.
- Fulfill product requests on a weekly basis.
- Partner with ecommerce teams to manage UGC deployment for paid media.
- Assist with invoicing, contracting, rights usage and budgeting accordingly.
- Lead development of influencer briefs and crafting a strong narrative.
Communications: - Effectively communicate brand storytelling through social in the brand’s tone of voice.
- Assist team with creative mailer ideations and send outs.
- Support PR agency on all requests.
- Vet all charitable contribution inquiries and arrange donations when appropriate.
Competencies: To perform the job successfully, an individual should demonstrate the following.
- Continuous Learning - Assesses own strengths and weaknesses. Pursues training and development opportunities. Seeks feedback to improve performance. Shares expertise with others. Strives to continuously build knowledge and skills.
- Customer Service - Displays courtesy and sensitivity. Manages difficult or emotional customer situations. Meets commitments. Responds promptly to customer needs. Solicits customer feedback to improve service.
- Planning & Organization - Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.
- Problem Solving - Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem solving situations.
- Teamwork - Balances team and individual responsibilities. Contributes to building a positive team spirit. Exhibits objectivity and openness to others' views. Gives and welcomes feedback. Puts success of team above own interests.
- Use of Technology - Adapts to new technologies. Demonstrates required skills. Keeps technical skills up to date. Troubleshoots technological problems. Uses technology to increase productivity.
Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience: - Excellent written and verbal communication skills paired with strong creative and expository skills.
- Experience with social media management with a deep understanding of popular and emerging social marketing trends.
- Active participation in a wide variety of social media activities such as community development and content creation.
- Demonstrates excellent organizational skills, detail-oriented, self-motivated, and the ability to multitask.
- Shares excitement to be part of a small, nimble, and passionate team where a teamwork mentality is required.
- Passionate for the beauty industry across all categories.
- Excellent communicator who can clearly and concisely convey your thoughts and ideas to any audience in any context.
Benefits: - The estimated salary range for this position is $80,000 to $95,000.
- The New York corporate office is hybrid (3 days in-office, 2 days work from home).
- Dog-friendly office environment.
- Full-time employees are eligible for medical, dental, and vision insurance, employer paid life insurance, 401k plan, pre-tax commuter benefits, quarterly gratis, employee discount, long-term and short-term disability leave, and much more.
- Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Work From Anywhere twice a year, Summer Fridays, and volunteer time.
Language Ability: Read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Write routine reports and correspondence. Speak effectively before groups of customers or employees.
Reasoning Ability: Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills: MS Office, Meta, Snapchat, YouTube, TikTok, Dash Social
Supervisory Responsibilities : Manages subordinate temporary employee. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Work Environment : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision.
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.
Job Tags
Holiday work, Full time, Temporary work, Summer work,