Job Description

We are more than just your favorite commercials. At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. Farmers is an award-winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. About the role This role is responsible for managing strategic customer acquisition. They will develop and execute online marketing campaigns with cross-functional teams to achieve a specific business objective. What you'll accomplish Lead the planning, development, and execution of targeted media program-specific investments. Develop and execute integrated marketing programs with cross-functional teams designed to track and analyze success metrics. Work with digital marketing teams to develop online advertising plans/creative strategy and establish individualized volume and revenue targets. Manage applicable online marketing tactics to program such as customer acquisition. Manage budget, coordinates contracts/insertion orders, accruals, etc. Manage key vendor relationships. Test and optimize advertising creative, landing pages, and conversion funnels. Partner with Digital teams to prioritize site experience and optimization activities to achieve program success. Requirements High School Diploma or equivalent required. Seven years of online marketing experience with a strong hands-on knowledge of online media, search engine marketing, and best practices. Demonstrated success managing and building relationships to drive customer acquisition or sales. In-depth understanding of website and key levers that impact traffic and conversion rates. Familiar with creating programs that are strictly measured against quantitative ROI-based objectives. Special skills needed Strong verbal and written communication skills. Demonstrated ability to secure 'buy-in' and convince others regarding best approach. Goal-oriented team player with a positive attitude. Strong relationship building. Farmers offers a competitive salary commensurate with experience, qualifications, and location. Benefits include Bonus Opportunity, 401(k), Medical, Vision, Health Savings and Flexible Spending Accounts. Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. #J-18808-Ljbffr Farmers Group Inc.

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