Posted 10 days ago • 17 applicants • Be one of the first to apply! Web Developer/Graphic Designer Our Client - Education company Location: Chicago, IL Compensation: $30.00 - $35.00/hour (Exact compensation may vary based on skills, experience, and location.) Hours: 30 hrs/wk Type: Contract to Hire (1099) Remote Work: Partially (80%) Travel: Not required End Date: January 27, 2025 Preferred Skills Social Media Analytics Analytics Branding Content Creation Data-Driven Decision Making Digital Assets Digital Marketing Key Performance Indicators (KPIs) Marketing Marketing Materials Online Advertising Professionalism Search Engine Optimization Social Media Social Media Monitoring Social Media Trends Style Guides User Experience (UX) Web Strategies Preferred Industry Experience Education Experience: 5 - 8 years Job Responsibilities Web Design and Maintenance (50% initially) Conduct competitive analyses, usability studies, and other quantitative and qualitative research to create a web and digital strategy and roadmap. Build a visually appealing, intuitive, and interactive website using Finalsite. Implement usability principles to continually enhance the user experience. Implement and utilize SEO best practices in design projects. Apply data analysis skills to optimize design outcomes. Utilize analytics to measure the success of design implementations. Evaluate and modify the web strategy and roadmap on an annual basis implementing applicable changes. Oversee the day-to-day operations of the school’s website, ensuring it is up-to-date, visually appealing, and user-friendly. Develop and manage a system to manage website-related requests across the organization, coordinating timelines and deliverables. Create, update, and adhere to a website style guide. Monitor website performance using analytics tools, gather insights, and prepare reports to identify opportunities for improvement. Continuously assess and enhance the website's user experience by conducting usability tests and incorporating feedback. Support the integration and management of e-commerce functionalities, ensuring smooth transactions and secure payment gateways. Address technical issues promptly, liaise with IT teams, and provide support to users experiencing difficulties on the website. Digital Marketing (25% initially) Develop and implement digital marketing campaigns across various platforms. Utilize Google Ads to optimize online advertising campaigns. Create visually appealing content. Conduct market research to identify trends and opportunities. Design graphics for digital assets and marketing materials. Track key performance indicators (KPIs) and generate regular reports to assess the success of campaigns. Optimize conversion rates through effective strategies. Analyze data to measure campaign performance and make data-driven decisions. Social Media (25% initially) Coordinate all aspects of our social media platforms, including but not limited to Instagram, Facebook, and TikTok. Develop and execute an effective social media strategy that aligns with the school’s identity and web and marketing objectives. Develop compelling and relevant content for our social media channels, including graphics, videos, and written posts. Create visually appealing and shareable content that aligns with the school's tone, style, and messaging. Update profiles, respond to messages and comments, and engage with our audience to build a strong online presence. Identify trends, insights, and emerging platforms to maximize our reach and impact. Monitor social media analytics, track key performance indicators (KPIs), and generate regular reports to assess the success of campaigns. Provide insights and recommendations for improvement based on data analysis. Actively build and engage with our online community, initiate and participate in conversations, and respond to inquiries in a timely and professional manner. Foster a positive and inclusive environment that encourages meaningful interactions among our followers. Stay up to date with current social media trends and relevant topics to leverage opportunities for engaging content creation and timely responses. All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application. If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com. Screening Questions Do you have experience in web design? Do you have experience in the Finalsite platform? #J-18808-Ljbffr The Mom Project
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